How to Improve Customer Satisfaction With Fleet Tracking
GPS tracking systems had a massive impact on businesses and companies with a fleet when they were first introduced. Running a fleet business has never been more competitive and for companies to grow in today’s market, they need an edge. When you are managing a business, customers are the most important advertising tool. Customers who are satisfied with the quality of service they receive will talk about it and promote your business to other companies that also need a similar service. That will give you the edge you need to grow your customer base, increase revenue and expand your business.
For fleet businesses that heavily rely on drivers to deliver products to customers, GPS fleet tracking systems are the best tool to improve customer satisfaction. It has always been challenging for businesses to provide accurate ETA for a service employee or a delivery truck. But now with the vehicle tracking systems at your disposal, not only you can provide accurate arrival times, you can inform your customer about every single detail about their delivery or service personnel until they arrive at their doorstep. As a result, your customers will be happy with your service and happy customers are equal to more business. If you are not using GPS tracking systems, you are missing out on its massive benefits and better customer service.
Now let’s have a look at how fleet tracking systems enhance the quality of service you provide for your customers:
Accurate Response and Delivery Times
On-time delivery is one of the most important aspects of any delivery business as well as responding to your clients quickly when they are in need. Before GPS tracking systems were implemented; managers and dispatchers had a hard time scheduling appointments for technicians, service employees or directing them to customers with an emergency. Delivery trucks were stuck in traffic or simply waiting for road maintenance on their route. Real-time location tracking with live traffic updates changed all that. Dispatchers with access to the location of their employees can now identify the closest service agent to respond to the emergency situation as soon as possible.
Also when you know where your drivers are at all times, you can give your customer a precise ETA and even steer them through traffic for a faster delivery. Reducing response and delivery times will increase your customer satisfaction tremendously. The faster you fix the client’s problem, the happier they will be with your service. By providing excellent service, you will have loyal customers who will spread the word about your company and keep using your services.
Protect Company Reputation
It takes a long time, hard work and high quality of service to build a reputation as a fleet business or a utility company. Fleet tracking systems can help you protect that reputation by preventing issues caused by dangerous driver behaviour. GPS tracking devices allow managers to monitor detailed information such as speeding, acceleration and harsh braking via cloud-based tracking software and issue alerts for drivers who are endangering themselves and your business. Unsafe driving habits reflect poorly on your business and can damage your company’s reputation.
Additionally, you can use the telematics data to instruct your drivers to develop safer and more efficient driving habits to enhance the public perception of your company. By putting a stop to unnecessary idling, you can improve your company image as an environmentally aware organisation. GPS tracking data can also help preserve your reputation in case of false claims against your drivers. In the event of a driver being accused of speeding or blamed for causing an accident, an advanced GPS tracking platform such as GPSLive can provide the route history, speed or location data of every fleet vehicle and driver. With this data, you can prove the innocence of your drivers and keep your company reputation intact.
Identifying Potential Problems
Your employees in the field may run into problems with customers or get stuck in traffic and prior to GPS, managers had very limited communication options with their employees. When an employee is having a problem with a customer or taking longer than the estimated time to reach them, GPS tracking platform may help you identify the situation before it gets out of hand. With real-time tracking feature, you can monitor any unexpected delays and proactively interfere to fix the problem. You can make a call or send an alert to find out the details and rectify a situation that is potentially harmful to your customer service.
Customer service is a vital part of every fleet business and utility company. When your customers are happier, you will make more money and have an advantage over your competition. Vehicle tracking systems are an important tool that you can use to deliver your goods and services on time, protect your reputation and greatly improve your customer service quality.